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Objective
To support the hyper-growth stage (growing at >80% y-o-y) for this D2C brand, there was a strong need for establishing process control and governance in their finance processes. The internal audit team had also advised to do away with email approvals or through offline channels. In addition, by eliminating the data entry and manual reconciliations, the founding team wanted the finance processes to be scalable and for the team to focus on strategic and value adding work.
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